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FOR BRANDS / SALOTTO DUOMO

Brand experiences, made part of a place.

A material on the wall. Sound in the lounge. Coffee at the table. At Salotto Duomo, brands have a role in how people experience a space, at Piazza del Duomo 17 in Milan.

Light fluted ORAC wall panelling photographed in a room at Salotto Duomo
Materials within the space — ORAC wall panelling at Salotto Duomo

A presence. An encounter.

An ongoing presence places a product within the life of the Salotto: furniture, surfaces, technology or a gesture of hospitality. A curated gathering gives a brand a specific occasion to introduce its work through a presentation, press meeting or temporary showroom. The two approaches begin with different questions: how a product belongs in the rooms, and what people should discover together.

The Salotto is the home of The Leading Women Circle (TLWC), a network of women leaders and decision-makers across luxury, fashion, hospitality and design. This connection informs the setting; each proposed gathering needs its own audience and purpose.

The project, through its brands.

Explore each brand’s role in the Salotto. ORAC wall panelling is already available; Chateau d’Ax will create the new sofa. Its showroom visit offers a first look behind the scenes, as the space prepares for its evolution beginning in October 2026.

The Salotto lounge with its high ceiling, sculptural pendant, olive sofa and a fashion display beside the window
Design and a brand presence, within the same room — Salotto Duomo

Give the idea a starting point.

  1. Define the occasion. Describe what you want people to discover and who the experience is for.
  2. Choose the format. Outline an ongoing presence or a gathering, with preferred timing.
  3. Explain the brand’s role. Identify the products, materials or content involved and the practical requirements.

Use the venue presentation to understand the five connected rooms before developing the proposal. Explore the event space for layout and planning information.

View the venue presentation

Looking ahead.

When will the new Salotto be ready?

Renovation begins in October 2026. A reopening date has not been announced; proposed dates and formats need to be discussed in relation to the works.

Where can we follow the first brand story?

See the Chateau d’Ax behind-the-scenes photographs: conversations, fabric samples and the first steps towards the Salotto’s new sofa.